Rock is dead, they say? Hogwash. Don’t even bring up such an idea with the four-piece Cullman, Alabama-bred rockers Shallow Side, who have taken it to be their personal holy mission to spread the glory of modern rock & roll as far and as wide as they can to anyone who will listen. “The energy and excitement of rock & roll is missing nowadays, and we need it now more than ever,” believes Shallow Side’s frontman, vocalist Eric Boatright. “Our goal is that we want to revitalize that entire genre and remind the world how rock & roll can be such a strong force in everyone’s lives.”
The proof of Shallow Side’s pure rocking prowess can be found within the deep grooves of their new EP titled ONE, which is being released by Thermal Entertainment on January 13, 2017. ONE is one tight, ass-kicking affair from the get-go, from the wham-bam all out jam of the opening track “We Roll” to the fist-waving defiance of “Rebel” to the put-up-or-shut-up manifesto of “Fight or Flight” to their all-guns-a-blazing modern-day take on a well-loved rock classic, Styx’s “Renegade.” (Oh, mama!)
Ultimately, Shallow Side is creating new music that fuses the best intentions of classic rock with modern crunch by planting their flag at the intersection of where Shinedown meets Styx. “Not only do I respect bands like Journey and the Eagles, but I also look to current artists like Daughtry,” Boatright says of his songwriting influences. “It’s the people who have the rhythm, the rhyme, and the harmony. You put those things together, and you’re not going to miss reaching any rock-music fan out there. They’re going to be a fan of what we do immediately. As soon as the rhythm, rhyme, and harmony all kick in, they’re going to enjoy it.”
Shallow Side’s main message is one of unity. “When we first started, rock & roll wasn’t for us,” Boatright concludes. “We wanted to go to a concert, enjoy the music, sing along, and be a part of the overall song and dance. We’re now looking to bridge that gap to bring the family together to where rock & roll was at one point. The mission since we began was to take the wheel and steer it back into a direction where everyone from all walks of life could enjoy a good rock show.”
Considering the band’s all-in philosophy, it appears that ONE is most definitely the best name for this raucous EP. Let’s all join together and revel in having Shallow Side show us the ONE true way to the future of great rock & roll.