Mickey Avalon’s life story plays out like an episode of VH1′s ‘Behind The Music,” marred by personal tragedy, triumphs and immense pain. Using his life experiences as fuel for his intense rhymes, Mickey Avalon is now inviting listeners to step into his world of debauchery with the release of his sophomore studio album, Loaded, on April 24th, 2012.
Avalon’s back-story begins on the streets of Hollywood, California. Raised by his heroin-addicted father, he began selling pot at a young age, a trade he acquired from his mother. In an attempt to clean up his act, Mickey converted to Orthodox Judaism in his late teens, an effort that didn’t last due to constant family tragedy, such as his father’s death in a tragic drunk driving accident.
By his early 20s, Mickey had married, had a daughter, and moved out of California, relocating to Portland, Oregon. The serine surroundings of the Pacific Northwest couldn’t hide Mickey from his past for long, as his drug addled Hollywood lifestyle caught up with him in the form of an uncontrollable heroin addiction. As his life neared rock bottom, Mickey found himself broke, divorced, and turning to prostitution, just to support his smack habit. With a desire to once again get his life back on track, Avalon moved in with his sister, and the pair set out on the road to recovery. Tragedy struck again when his sister relapsed, and died from a heroin overdose.
After the deaths of both his father and sister, Mickey decided that he wanted more out of life, moved back to Los Angeles, and chose to make one final attempt to clean up his act. Shortly after his return, Mickey was befriended by ex-MTV VJ Simon Rex (aka Dirt Nasty), who encouraged Avalon to pursue his passion of hip-hop and even collaborated with him on some tracks. At the time, Avalon was staying in a sober living facility and had a strict curfew, so Dirt Nasty began passing out Mickey’s demo at Hollywood clubs, which helped Mickey develop a following among fans of the Los Angeles nightclub scene.
As Mickey’s popularity grew, he began to sell out clubs throughout California with his legendary live show. Soon after Interscope Records took notice of the guerilla promotions tactics and signed Avalon to the label in 2005. Through Interscope, Avalon released his now classic self-titled debut album, which showcased his unique rhyming style and indulgent lyrics. Inspired by his experiences on the streets with drugs and prostitution, the raw honesty of his songs immediately resonated with audiences. Fan favorites “Jane Fonda,” “Mr. Right” and “My Dick” quickly spread across the internet and mainstream radio, turning Mickey Avalon into a household name. Avalon quickly took to the road and was performing sold-out shows alongside the Red Hot Chili Peppers, Travis Barker and DJ AM, Snoop Dogg, Stephen Marley and Slightly Stoopid.
Mickey’s contagious demeanor and unique writing style has made him a hot commodity in the music industry as hip-hop artist Young Jeezy and producer Jermaine Dupri jumped at the chance to collaborate with him for a Boost Mobile commercial. Avalon then joined forces with rock acts the Happy Mondays, and Unwritten Law, with whom he co-wrote the radio hit “Shoulda Known Better”. His music has been featured in countless movies and television series including the HBO’s series Hung, the animated series American Dad, the Duke Nukem Forever video game, “Harold and Kumar Escape From Guantanamo Bay” and most recently in the trailers for the Cameron Diaz film “Bad Teacher.”
Free after years of industry red tape, Mickey Avalon has returned with a brand new album Loaded, which takes fans on a journey through the seedy streets of Hollywood. Mickey immediately launches into his salacious exploits with “Rock Bottom” an anthem for his riotous self-destructing behavior, and continues the depravity alongside Unwritten Law’s Scott Russo on the album’s lead single “Girlfriend”, an ode to having friends with benefits. Avalon’s diversity allows him to slip into sleek electro-synth beats (“I’m Hot”), playfully spit intricate rhymes over a classic hip-hop beat (“More Junk”), and rock out while letting it all hang out (“Tight Blue Jeans”).
Loaded is the soundtrack to one the most debauched tales of rock ‘n’ roll. Filled with excess and exploding with sexual energy, Avalon’s music embraces decadence and celebrates its hedonistic glory. Mickey Avalon simply appeals to voyeuristic side of all of us that want to indulge, let loose and get Loaded.
DJ DOC SWIFT
Los Angeles local DJ Doc Swift first hit the scene in early 1999 as a young up and coming DJ – randomly appearing at local DJ competitions, events and house parties. Throughout his high school days Doc Swift quickly gained attention by battling local DJs for pride and recognition – eventually earning the title of being undefeated in his city. By his junior year he was asked to perform a three hour set in front of the entire school with two of his DJ counterparts for the school’s annual “carnival day”. That year Doc Swift also found himself judging the local Guitar Center Spinoff DJ competition.
Immediately after graduating high school, Doc Swift took to the streets landing gigs spinning Hip-Hop at local clubs, hosting weekly open mic events and judging MC battles.
As time passed, Doc Swift crossed over into the world of the digital DJ. Now armed with a massive arsenal of Hip-Hop, Reggae, Electro and Dubstep, DJ Doc Swift can rock any spot for hours on end. Guaranteed to keep crowds on their feet using banging beats, prime selection and turntable trickery.
In October of 2009 DJ Doc Swift attended the Cypress Hill Smoke Out music festival where he linked up with a record label known as Kush House Records. Shortly after the festival Doc Swift teamed up with Kush House Records and hit the road as the label’s official DJ – opening up for acts such as The Beatnuts, 50 Cent, Paul Wall, Chamillionaire, Son Doobie and more.
After parting ways with Kush House Records in mid 2010 DJ Doc Swift once again set out on his own, taking time off to further expand his skill by learning how to produce original tracks. In late 2011, DJ Doc Swift caught the attention of the Kottonmouth Kings very own DJ Bobby B. In early 2012 DJ Bobby B and Doc Swift dropped the much anticipated “Dub Massive” mixtape – their first collaborative release which featured booming bass, psychedelic effects and plenty of scratching. Shortly after the release of Dub Massive, DJ Doc Swift was chosen to be Mickey Avalon’s official DJ.