Jesse Ruben

The message that Brooklyn singer/songwriter Jesse Ruben has been spreading through his music is simple and direct. I can. You can. We Can. When Jesse originally wrote his song "We Can", he had just run the NYC Marathon and hoped to inspire people to start running. As it turns out, his message was meant to be much more universal. A few months after he released the track, a Vancouver elementary school reached out, saying they had been playing it to inspire their students. They asked Jesse to fly in and perform the song for their school, and so began "The We Can Project", which now spreads across North America. Jesse began touring the country, visiting schools and helping students come up with personal goals and ways to give back to their community. Amazing things began to happen. Playgrounds were built. Gardens planted. Cancer walks organized. Just as things were taking off, life threw a curveball. Jesse had just headlined and sold out his entire East Coast tour and was writing new music when he became incredibly ill. It took 9 months and more than a dozen doctors before he got his diagnosis: Lyme Disease. Jesse was so sick, he didn't think he would ever play music or lead a normal life again. Suddenly, the message he had been spreading to students over the past year rang truer than ever before. I can do this. It took two full years to rebuild his health. It's an experience Jesse won't easily forget. In fact, it's changed his perspective on life and writing. Jesse had always wanted to inspire people through his music, but now has a mission and an even bigger message: No matter what you are going through, you're not alone, and it will get better. Now, he is healthy and more motivated than ever to build his career and pursue his dreams. Next year, Jesse will release his EP A Reply to Violence. The title is inspired by a Leonard Bernstein quote he stumbled upon on the side of a school while walking through the East Village:

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Chris Ayer

Chris Ayer is a Brooklyn, NY-based singer-songwriter. Growing up in Virginia, he got his start singing along to tapes of Elvis and Paul Simon on car rides. In the last few years, Ayer has played over 600 shows in the US, UK & Europe, and released 4 EPs, 2 full-length albums, and a live CD.  Beyond strictly folk music, elements of pop, rock, roots & soul influence his sound. He is currently finishing up his third full-length album -- the first he's producing -- and will be touring in support of it through 2013.

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