The 'Lo-End Theory is a celebration of the importance that Polo Ralph Lauren clothing holds within Hip-Hop. In this continuity no years rings louder than 1992 (our ticket price). This was Polo Ralph Lauren's 25th anniversary. Most Hip-Hop Polo heads would agree there was no greater year in the designs of this brand. The days event will include a Polo Ralph Lauren swap during the day starting at 3:00 PM. Starting at 5:00 there will be performances by MeyhemLauren, Thirstin Howl 3rd & The Lo-Lifes, and Timeless Truth, Buckshot Roc Marciano and Sean Price to close the night off.
Rapper Sean Price first rose to prominence as a one half of the duo Heltah Skeltah, a member of the hip-hop collective Boot Camp Clik. Performing as under the name Ruck with partner Rock, Price dropped the acclaimed album Nocturnal in 1996 and the well-regarded follow-up Magnum Force in 1998. He made his solo debut in 2005 with Monkey Barz. His second solo effort, Jesus Price Supastar (2007), was a major success and generated some major label interest for the underground sensation. His work with Boot Camp Clik has continued throughout his solo career - he recently released a new Heltah Skeltah album, titled D.I.R.T. (Da Incredible Rap Team) alongside Rock in 2008. His latest release as a solo artist is Kimbo Price (2009).
Sean Price's Last.fm »
Roc Marciano is an MC from New York City's tradition-rich Long Island. His work, first with the U.N. Crew and later as a solo artist, is quintessential New York underground. His moody, claustrophobic production and stream-of-consciousness, heavily stylized lyrics made him one of his era's most underappreciated auteurs.
Roc Marciano's Facebook »
Part of the celebrated '90s underground rap group Black Moon (with producer Evil Dee and fellow MC 5Ft), Buckshot released his first solo album, The BDI Thug, in 1999 with Duckdown (which later reissued a longer version in 2003). In 2005, with help from producer 9th Wonder (Little Brother, Murs, Jay-Z), he issued Chemistry, an album that presented a more mature and less violent Buckshot, and gave him back some of the recognition he once had had with Black Moon. It worked well enough that the two decided to pair up again in 2008, releasing The Formula in April of that year.
Buckshot @ Rapartists.com »
Meyhem Lauren is a street savvy Queens-bred wordsmith in his mid twenties. He represents a genre in Hip Hop that is currently on the verge of extinction. While most artists of today compromise to industry standards, Meyhem continues to make pure uncut music for the street.
Mayhem Lauren's Facebook »
Thirstin Howl the 3rd
Lyricist, Producer, Director and Fashion Historian are just a few titles to describe THIRSTIN HOWL THE 3RD, the HipHop legend. A multi-media do it all, THIRSTIN HOWL THE 3RD is the most complete package of an artist. Capable of adapting with any generation without sacrificing originality. Ten years already holding down the underground crown THIRSTIN HOWL THE 3RD has independently released a catalogue of albums and DVDs and toured the world. Through his own imprint SKILLIONAIRE ENTERPRISES he has established a global fan base and (Ralph Lauren) POLO cult following bringing him mainstream recognition In both the English and Spanish markets.
Thirstin Howl the 3rd's Facebook »
Referred to as the Polo GodFather, Rack-Lo first emerged on the Polo RL scene in 1986. He literally began collecting and stlying himself in strictly Ralph Lauren garments at age fourteen (14). From the streets of Brooklyn New YorK, he has pioneered many different fashion styles with heavy emphasis on the lo-life famous dress code "Lo Down" Polo everything. Rack-Lo's outlook is to combine; music, fashion, education, socialism, drive and vision with a keen "focus" on community involvement and "youth advocacy" to obtain his idea of the "American Dream".
Rack-LO's Facebook »
Timeless Truth brings Hip Hop back to it's rightful perspective. Two savage MC's- brother's Oprime39 & (The Super Bad Emcee) Solace hail from Flushing/Corona Queens to take Underground Hip Hop by storm. Timeless Truth is the epitome of RAW, upholding foundation while maintaining originality to create a sound comparable to none.
Timeless Truth's Facebook »